What Real Estate Brokers Look for in New Agents

16 November 2025

So, you're thinking about becoming a real estate agent? That’s great! But before you dive into the industry, it's important to understand what real estate brokers look for in new agents. After all, they’re the ones who can guide you, provide resources, and ultimately help you succeed in your career.

Real estate might seem like a business where you’re on your own, but in reality, having the right broker backing you up is crucial. Brokers don’t just hire anyone—they have specific qualities they look for in fresh agents joining their firm. Let’s dive into the key traits and qualifications that can make you stand out.

1. A Strong Work Ethic

Let’s be honest—real estate isn't a 9-to-5 job. There are late-night calls, weekend showings, and never-ending paperwork. Brokers want agents who are willing to put in the work and hustle to close deals.

Successful agents don’t just sit around waiting for clients to come to them; they actively seek out leads, network, and constantly improve their skills. If you're someone who isn’t afraid of hard work, brokers will notice and appreciate that.

How Can You Show This?

- Be proactive in your interviews—ask about training opportunities and how you can contribute.
- Show real examples of times you’ve worked hard in past jobs or academic experiences.

2. A Willingness to Learn

Real estate is an ever-changing industry. Market trends shift, laws change, and new technologies emerge. Brokers love agents who continuously seek knowledge and adapt to the latest trends.

If you're willing to learn, take constructive criticism, and improve, you’ll have a much better chance of succeeding in the industry. Brokers look for agents who invest in themselves through workshops, certifications, and ongoing education.

How Can You Show This?

- Mention any real estate-related classes or certifications you’ve taken.
- Express an eagerness to learn from experienced agents.

3. Excellent Communication Skills

Real estate is all about relationships. Whether you're talking to clients, networking, or negotiating deals, strong communication skills are a must.

Brokers want agents who can clearly communicate information, build trust with clients, and handle objections professionally. If you can confidently explain market trends, property details, and contract terms in a way that's easy to understand, you’re already ahead of the game.

How Can You Show This?

- Practice your speaking skills—whether it’s through mock interviews or role-playing scenarios.
- Demonstrate confidence and clarity when speaking with potential clients.

4. Self-Motivation & Independence

In real estate, no one is going to hold your hand. Sure, brokers provide guidance, but at the end of the day, you’re responsible for your own success.

Brokers look for agents who can take initiative, set goals, and work independently. If you need constant supervision, you might struggle in this industry.

How Can You Show This?

- Talk about times when you took initiative in previous jobs or school projects.
- Set clear goals for yourself and share them with potential brokers.

5. A Positive Attitude & Professionalism

Let's face it—real estate can be stressful. Deals fall through, clients change their minds, and competition is fierce. Brokers want agents who can handle setbacks with a positive attitude and maintain professionalism in every situation.

Negativity can ruin deals and push clients away. On the other hand, a positive mindset makes challenges easier to tackle and keeps clients coming back.

How Can You Show This?

- Approach every conversation with enthusiasm and confidence.
- Demonstrate that you can handle rejection gracefully.

6. A Strong Online Presence & Marketing Skills

Gone are the days when real estate was just about knocking on doors and handing out flyers. Today, digital marketing plays a massive role in attracting clients.

Brokers love agents who know how to leverage social media, create engaging content, and use online platforms to generate leads. If you have experience in marketing or are willing to learn, that’s a huge plus.

How Can You Show This?

- Build a professional LinkedIn profile showcasing your interest in real estate.
- Start a blog or share market insights on social media.

7. Networking & Relationship Building

A great real estate agent isn't just someone who knows the market—they’re someone who knows people. Networking is a huge part of the business. The more connections you have, the more opportunities you’ll create.

Brokers look for agents who can build relationships with clients, industry professionals, and local businesses. If you have a network you can tap into, that’s an advantage.

How Can You Show This?

- Highlight any networking groups or industry events you’ve attended.
- Showcase strong interpersonal skills during your interviews.

8. Tech-Savviness

Real estate is going digital. From virtual tours to CRM software, technology has changed the way agents do business. Brokers prefer agents who are comfortable using tech tools to streamline processes and improve efficiency.

If you're tech-savvy or open to learning, you’ll make a great impression on potential brokers.

How Can You Show This?

- Familiarize yourself with real estate CRM software and other industry tools.
- Highlight your ability to quickly learn and adapt to new technologies.

9. A Financially Prepared Mindset

Starting in real estate isn’t like getting a traditional job—you won’t get a steady paycheck right away. Many brokers prefer agents who understand the financial realities of the business.

Having some savings or a financial plan in place can ease the transition into real estate. Brokers look for agents who understand that success takes time and are financially prepared to handle the first few months without consistent income.

How Can You Show This?

- Have a realistic plan for handling expenses in your first year.
- Show your understanding of commission-based income and what it entails.

10. Licensing & Compliance

Of course, this one’s a no-brainer. Before you can even think about joining a brokerage, you need the necessary licenses and certifications.

Brokers look for agents who take the licensing process seriously and have completed all state-required education and exams. Make sure you have your real estate license in hand (or are well on your way to getting it).

How Can You Show This?

- Stay updated on licensing requirements in your state.
- Highlight any coursework or exams you’ve completed.

Final Thoughts

If you’re serious about starting a career in real estate, understanding what brokers look for in new agents is key. It’s not just about having a license—it’s about having the right mindset, skills, and dedication to succeed.

Brokers want hard workers, strong communicators, and self-starters who are eager to learn and grow in the industry. If you check off these qualities, you’ll have a much better chance of landing a spot at a great brokerage and building a successful real estate career.

So, are you ready to impress potential brokers and take the first step towards becoming a top agent? The opportunity is there—it’s up to you to grab it!