October 19, 2026 - 06:31

New home prices in China continued their downward trend in September, extending a stretch of weakness that has now lasted more than three years without a single monthly or annual gain. The persistent slide points to a housing market that has yet to respond meaningfully to a steady stream of policy support measures introduced over the past year.
The prolonged decline underscores the depth of the challenges facing the property sector, which has historically accounted for a substantial share of economic activity and household wealth. Despite repeated efforts to stabilize the market, including easing of purchase restrictions and financing support for developers, buyer confidence remains fragile. Many households continue to hold back on major purchases, weighed down by concerns about job security, income prospects, and the risk of further price declines.
Analysts note that the lack of a sustained rebound in prices reflects deeper structural issues, including oversupply in many cities and weak demand in smaller urban centers. While some major cities have shown occasional signs of stabilization, the broader market has struggled to build momentum. Developers remain under financial pressure, and the slow pace of recovery continues to weigh on construction activity and related industries.
The September data reinforces expectations that any meaningful turnaround will take time. Policymakers face the delicate task of supporting the sector without reigniting speculative excess, while households await clearer signals that prices have bottomed out before committing to purchases.
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