Zillow's CEO Anticipates Continued Challenges in the US Housing Market

January 5, 2026 - 14:16

In a landscape marked by uncertainty, Zillow's CEO has expressed readiness for another sluggish year in the US housing market. The $16 billion real estate giant is strategically shifting its focus toward the transaction side of the industry. Jeremy Wacksman, the company's leader, believes this pivot represents "a better business to be in," as it aligns with current market dynamics.

Despite the ongoing challenges, including rising interest rates and fluctuating home prices, Zillow is committed to adapting its business model to meet the evolving needs of consumers. By enhancing its transaction services, the company aims to streamline the buying and selling process for homeowners, potentially positioning itself as a key player in a competitive market.

As Zillow navigates these turbulent waters, the emphasis on transactions could provide a more stable revenue stream. The company’s proactive approach may not only help it weather the storm but also capitalize on opportunities that arise during a slow market phase.